ISSN 2979-8582 · Article No. 059
Iselema Nemi Tomoniabipi: Department of Mascommunication Rhema University, Nigeria, Aba, Abia State, Nigeria
K O Nworgu: Department of Advertising Imo State University, Owerri Imo State, Nigeria
Nkwocha Chike Martins: Department of Miscommunication Rhema University, Nigeria, Aba, Abia State, Nigeria
ORCID
This study assessed Abia residents’ perception of Governor Alex Otti’s administration since the 2023 political transition in Abia State, Nigeria. The study set out to empirically determine the level of the influence of communication channels as regards the awareness of the policies of the administration, approval ratings, sectorial performance perception, and areas of perceived concerns. Anchoring on the agenda setting and public sphere theories, the study adopted a mixed-method approach, combining survey and in-depth interview methods. A total of 400 copies of the questionnaire were distributed, out of which 384 copies, representing 96%, were returned and found usable. In addition, 15 interviewees drawn from the three senatorial zones of the state participated in the qualitative aspect of the study. Data were analyzed using frequency tables, simple percentages, mean scores, involving thematic analysis. Findings revealed that the level of awareness of Governor Alex Otti’s policies and programmes among Abia residents was high (270), with 71% of respondents indicating that they obtained information mainly through social media and conventional media. The study also found a generally high mean value of 3.0 approval rating of the administration, as respondents expressed satisfaction with its performance in major sectors such as infrastructure, economy, education, healthcare, security, civil service welfare, and transparency in public resources management The study also found that residents were generally pleased with the performance of Governor Alex Otti’s administration, although more attention is needed in rural and community development, balanced distribution of projects, and improved budget transparency. The study recommended that the government should broaden its communication channels, improve rural development efforts, sustain performance in key sectors, and remain proactive, prudent, and accountable in governance.
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British Journal of Contemporary Research
Open Access · Peer Reviewed · Published by Bexford Publishing Ltd
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